As Pune witnesses a steep rise in student populations and young demographic structures, the real estate market is witnessing a major change in the leasing landscape. Not so much of a change in terms of prices or competition… it’s more about an attitude change.  

The Attitude:

The attitude of today’s youngsters, millennial or a college students, commands a completely different set of lifestyle choices. They are commonly characterized by high-life thinking, extreme convenience and freedom.  The youth of today sees rental homes as an investment itself. They prefer better amenities, prime locations, convenience of having private rooms and freedom of hosting social gatherings. They prefer all this over a simple budget home that would save them some money after rent.  So they are ready to spend more on the rent, provided they get the lifestyle they desire.  This shift in the attitude of a large demographic has prompted home owners to adapt and make their home listings more appealing.

The Want(s)

Home owners are doing their best to match up to the standards of this lifestyle… May it be setting a competitive price or offering more freedom in their policies compares to other rental establishments. Even though all of the youth’s demands are driven by a similar mind-set, there are a lot of variations in the same. Here are a few usual sets of demands;

  1. Some tenants choose to live in a place with all the facilitation, but are ready to compromise on the location aspect.
  2. Some choose private homes/rooms and ready to pay more, while some are not so stringent about their privacy but have a lower budget.
  3. Some want it all, and are ready to pay for it.
  4. Some just want to live in a good location but are stringent on the pricing.

It’s all about finding the right profile of tenants that match with your policies.

What you can offer:

You as a home owner need to be really decisive in terms of what you are ready to offer, what your apartment inherently offers to the youth market and how you are going to position your house.

  1. Offering on lease for long-term:
    If you are planning to lease your home for a longer period, then it would behave you to lock in the most suitable tenants by negotiating the best terms with them, so that you keep them happy till the end of your agreement and not worry about looking for other tenants.
  2. Offering on lease for short-term:
    If you are looking to lease it for a short term, or have plans to change tenants regularly, it’s best to offer a little extra than what you initially agreed on so that you can demand a little extra on the rent.
  3. Offering private rooms/apartments:
    Offering private space means handling less number of tenants. This allows you to avoid unnecessary conflicts amongst tenants and ensure a smooth tenancy. People looking for private spaces generally negotiate on the rent as they want to settle in for longer periods and are looking for a good price deal.
  4. Offering shared rooms/apartments:
    Offering shared space means managing more tenants under your agreement. This may require you to hire help for managing multiple leases, but also allows you to demand a higher rent as the individual share is still considerably low for the tenants. People looking for shared spaces usually aren’t looking to settle in for longer duration and often don’t negotiate rental prices.

There are a lot of parameters which define the most desired home for your tenants. But in today’s time, having good amenities is expected by most of the demographic. Amenities and facilities allow them to have a better lifestyle and make it worth their spending. So societies or residences with amenities usually have an upper-hand in setting rental prices in any particular area.

BramhaCorp properties are situated in the some of the most prime areas of Pune and are facilitated with the best of amenities and in-house facilities. Tenants enjoy living at BramhaCorp residences and are happy to spend a little extra on the rent as life at BramhaCorp truly makes it worth their while.  F-Residences @ New Kalyani Nagar is one such example, offering a complete life with spacious residences and full-fledged amenities.

Apart from the mutual understanding of the tenants and owners, there is yet another important aspect that comes into play before any official agreement is in place. It’s the housing society’s rules and regulations. Every housing society has its own set of protocols that either allow or deny or allow under special circumstances, students to live as tenants in the society. More than 90 Percent of your tenants are bound to be students… So it’s best to check with your society’s rules and regulations pertaining to leasing flats and stay in compliance with them,  and avoid any unnecessary problems during the defined tenancy.

Leave a comment



We are currently in the process of revising our website in consonance with the REAL ESTATE (REGULATION AND DEVELOPMENT) ACT, 2016 and the RULES made thereunder (“RERA”), which have been brought into effect from 1st May, 2017. Until our website is duly revised and updated, none of the images, material, stock photography, projections, details, descriptions and other information that are currently available and/or displayed on the website, should be deemed to be or constitute advertisements, solicitations, marketing, offer for sale, invitation to offer, invitation to acquire, including within the purview of the RERA.
You are therefore requested to directly verify all details and aspects of any proposed booking / acquisition of apartments / premises, directly with our authorized representatives. Please do not rely completely on the information contained on this website, until our revision and process of update is complete. Please note, that we will not be accepting any bookings or allotments based on the images, material, stock photography, projections, details, descriptions that are currently available and/or displayed on the website.
Brand impressions, floor plans, layout plans, specifications, images, names, drawings, perspectives, models, graphics, logos, icons and other details herein are only indicative and the Promoter / Owner reserves the right to change all or any of them. Amenities and features of the project listed on the website are subject to change / deletion at the discretion of the Promoter and / or subject to changes on the directions issued by the Competent Authorities. The offerings outlined in those advertisements in whatever form may not be a part of the initial phase / present phase of the project and may be delivered in later phases or on completion of the Project.
This web site material does not constitute an offer and/or contract of any type between the Promoter / Owner and the Recipient, any Purchaser of the Unit / Apartment of the Project shall be governed solely by the terms and conditions of the Agreement for Sale executed between the Purchaser and the Developer / Owner / Promoter and no details / information mentioned on this website material shall in any way govern or cover or be considered as the terms and conditions of such sale.
The content provided on this Site is intended for informational purposes only and is not intended to constitute an offer or solicitation. It is Artistic impression of the proposed project / layout shown on this site and is indicative of how the unit can be used. No furniture, landscape amenities or accessories shown in the visuals are provided with the apartment.
All floor plans, layout plans, specifications, images and other details herein are only indicative and the Promoter / owner reserves the right to change any or all of these in the interest of the development / project. Marginal revisions may be necessary during construction of entire Project in separate Phases. The common areas and amenities that have been shown in any advertisement, audio visuals and/or any type of communication in any form whatsoever is/are for the entire Project and not specific for any particular building or phase of the Project and that the common areas and amenities will not be available on completion of the first phase of the Project or later phases. The common areas and amenities shall be available for the entire project and will be developed in a phase-wise manner, over a period of time.
All apartments about which information is provided herein are subject to prior sale. Prospective purchasers must visit BRAMHACORP LIMITED Sales Office to purchase an Apartment. Despite the efforts of BRAMHACORP LIMITED to provide accurate information on this Site, it is not possible to ensure that all information is correct or up to date.

close slider
BramhaCorp Enquiry
Name Phone Number


Where did you hear about us?


Disclaimer : By filling our web inquiry form, you authorize us to send you transactional and promotional SMSes and calls regarding the products/services you have shown interest in.