Are Real Estate agents becoming obsolete?

In India, real estate agents are also known as property brokers or dealers. They are professionals who assist clients in buying, leasing, or selling properties. They work as intermediaries between buyers and sellers and help negotiate deals. These professionals understand the real estate market, including current trends and property values, and use this knowledge to help their clients make informed decisions. They bring a wealth of knowledge and experience to the table and play a crucial role in helping clients achieve their real estate goals.

In recent years, with an increase in the penetration of the internet, online platforms have made it easier for investors to list their properties and search for potential buyers or renters. In such a landscape, are real estate agents becoming obsolete? Or, are they the best way to reach your dream property? Let’s find out.


Real estate agents play a crucial role in the following aspects of real estate:

1. Buying – In the buying process, real estate agents can assist clients in finding suitable properties, setting up property viewings, and providing information about the properties and the local market. They can also help with the negotiation of offers and assist with the financing process, including obtaining a home loan and closing the deal.

2. Selling – In the selling process, real estate agents can help clients determine the market value of their property, create effective listings, and market the property to potential buyers. They can also assist with negotiating offers and closing the deal.

3. Renting – In the renting process, real estate agents can help landlords find suitable tenants and assist tenants in finding suitable rental properties. They can also assist with negotiations, draw up rental agreements, and handle other administrative tasks.

While this was the role played by real estate agents for many years, many agents have upgraded their processes to leverage digital tools and offer optimum customer satisfaction. Here are some reasons to hire a real estate agent even in modern times,

Expertise and Experience

One of the key benefits of working with a real estate agent is their ability to provide expert advice and guidance throughout the buying, selling, or renting process. They can help clients navigate various complex legal and financial aspects of a real estate transaction, ensuring that everything is done correctly and efficiently. With their extensive knowledge of the real estate market, they can provide valuable insights and guidance to their clients.

Market Knowledge

Real estate agents in India have a strong understanding of the local property market and are familiar with the latest trends and developments. They have access to a wealth of market data, including property values, sales prices, and rental rates, and can use this information to help clients make informed decisions about their real estate investments. Further, they are familiar with the local zoning laws and regulations. They can also provide valuable advice on how to maximize the value of a property and ensure that all necessary repairs and renovations are made before listing.


Real estate agents in India have a strong network of contacts and relationships within the real estate industry. They have established relationships with other agents, mortgage brokers, inspectors, contractors, and other professionals who play a critical role in the buying, selling, and renting of property.

Negotiating Skills

One of the key benefits of working with a real estate agent is their ability to negotiate effectively on behalf of their clients. Real estate agents are familiar with the local real estate market and are skilled in the art of bargaining. They can help clients get the best possible price for their property and ensure that all terms of the agreement are favorable.

Marketing and Advertising

Real estate agents have the skills and resources to effectively market and advertise properties to potential buyers or renters. They can create effective listings and reach a wide audience through multiple channels.

Legal and Technical Knowledge

Real estate agents have a deep understanding of the legal and technical aspects of real estate transactions and can help clients navigate the paperwork and regulations involved.


Real estate agents can save clients time by handling many of the tasks associated with the buying, selling, or renting process, such as scheduling property showings, completing paperwork, and coordinating with other professionals.

Hassle-free property purchase

Real estate transactions can be stressful, but real estate agents can help alleviate this stress by guiding clients through the process and addressing any concerns they may have.


Real estate agents can provide a personal touch and help build relationships between buyers, sellers, and renters that might not be possible through an online platform alone.

Access to a Wider Pool of Properties

Real estate agents have access to a wider pool of properties, including listings that are not publicly advertised, and can help clients find the perfect property for their needs.


In recent years, Pune has been attracting a large number of investors and homebuyers due to various factors such as its thriving economy, excellent infrastructure, quality of life, and proximity to key locations like Mumbai. The city has many independent real estate agents, brokerages, and online portals offering services to property investors. When you start looking for a real estate project in Pune to invest in, you might get overwhelmed by the sheer number of options available. Whether you are looking for a commercial or residential project, the city offers numerous options. Hence, it is essential to have a trusted and experienced professional by your side who can help you sift through the options and make the process seamless and hassle-free.

Bramha Corp is a real estate development company based in Pune, India. It has a diverse portfolio of residential and commercial properties, including villas, townships, office spaces, and apartments in Pune. For residential properties, you can look at THE COLLECTION and BRAMHACORP SMART at New Kalyani Nagar, BRAMHACORP TOWNHOUSE at Balewadi, or AUGUST TOWERS at New Kalyani Nagar. If you are interested in commercial projects, then you can consider properties like BRAMHACORP BUSINESS PARK at New Kalyani Nagar or BOULEVARD TOWERS at Pune Camp.


In conclusion, a real estate agent can be a valuable resource for those looking to find their dream property. With their knowledge of the market, access to listings, expertise in negotiations, and ability to save time, agents can help simplify the process and help you buy the property you want. Remember, choosing a real estate agent is a crucial step in finding your dream property. Consider their experience, reputation, communication skills, compatibility, and services offered to make the right choice.